Printing and Plastics
For Extraordinary Prints: Effect Pigments from Merck
It’s all about materials and technology
Attractive and product-related packaging design makes a product more appealing and emphasizes its functionality. For this reason, the designer should make use of the production coordinator’s experience in materials and technology even during the development phase of styling with effect pigments. The properties of the material to be printed, the print color, the print technology and the pigment need to be taken into account to ensure that the result matches up to the design required. It is also essential that all partners have a high level of technical understanding in the later implementation phases, in order that the planned design is implemented accurately and additional effort avoided.
The right pigment for every printing process
Merck’s effect pigments can be used in gravure, flexo, screen and offset printing and in offset coating. The thicker the layer of ink, the more intense the effect. In screen printing, for example, up to ten times more ink can be transferred to a surface than in offset printing. The various product families are recommended for different printing processes, depending on their various particle sizes and physical properties.
For Fascinating Plastics: Effect Pigments from Merck
Luster pigments refine thermoplastic elastomers
We come across plastics in almost all areas of our lives. In packaging, household items, toys or entertainment electronics – they make a product more appealing and emphasize its functionality with an attractive, product-related design. Merck’s luster pigments of the layer-substrate pigment type refine almost all thermoplastic plastics – the classic area in which effect pigments are used in the plastics industry. Surfaces with attractive haptic and visual properties can be created using the appropriate combinations of plastic luster pigments.
Unique variety in effective styling
With its versatility and combined with various plastic types and different colorings, the product portfolio of Merck effect pigments offers a truly unlimited variety of effective styling. In this, the luster effect achieved not only depends on the type of pigment chosen. The properties of the thermoplastic plastics also play a key role in the effect, resulting in very different and fascinating effects in highly transparent, translucent and opaque materials.
Functional pigments protect, connect and reflect
Modern pigment technologies not only make plastics and print products more colorful and attractive. Effect pigments also have practical advantages. For example, Merck offers a system solution which provides effective protection for products and brands. Security pigments cannot be copied.
The use of pigments from the Iriotec® 8000 series allows plastics to be permanently welded and marked using laser radiation. This makes lettering on keyboards and bottle tops, for example, fast and precise with laser marking. The heat-reflecting pigments in the Iriotec® 9000 series are used in a wide range of plastics applications where lightness but little heat is required. Using selective transmission, they let plenty of sunlight through while reflecting a large portion of the solar thermal radiation.